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Google Ads Ad Copy Review

Status: Active (regular cadence) Project: Google Ads · Marketing

What this is

Regular review of Google Ads ad copy across live campaigns — headlines, descriptions, call-to-action consistency, compliance with the firm's banned-word list and fee messaging rules. Catches ad copy that's been auto-generated or stale, and rotates in fresh variants.

Recent reviews

  • Google Ads Ad Copy Review - April 11, 2026
  • Google Ads Ad Copy Review - April 13, 2026
  • Google Ads Campaign Launch: Full Build Session (2026-04-05) — full new campaign build that included fresh ad copy

Pattern

Each review session: - Pulls all active ads via the Google Ads API - Flags any with banned words (fair, justice, expert, specialize, etc.) - Flags any that state specific contingency fee percentages - Suggests new headline/description variants per ad group - Applies changes via the API after approval

Sources

See also