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Practice Area Rebuild

Status: Ongoing Project: Website

What this is

A rolling rebuild of the firm's practice area pages — car accidents, trucking, premises liability, wrongful death, etc. — to bring them onto the SA Template System with consistent structure, brand rules, trust bars, and FAQ schema. Started before the location page push and has continued in parallel.

Recent passes

  • Practice Area Pages: ATV Revision + Amazon Delivery + Skill Design Update (Feb 28) — early revision pass including ATV and Amazon delivery pages
  • Louisville PI Page Build + Personal Injury Practice Area Overhaul (March 13) — the main Louisville PI landing page plus a broader practice area overhaul
  • Practice Areas + Locations Rebuild, Sitewide CSS Cleanup, Skill Updates (April 2) — coordinated rebuild of practice areas + locations with CSS cleanup
  • /practice-areas/ Compliance Audit, Redesign & Embedded Trust Bar Rollout Spec — compliance audit (banned words, fee messaging), redesign spec, and the embedded trust bar rollout

Pattern

Each practice area page follows: - SA Template base structure - Statute citations (KRS) and real Kentucky context - FAQ accordion with 6–10 Qs and JSON-LD - Embedded trust bar (Bigger Share Guarantee + Forbes + No Fee) - Internal links to the related location pages

Sources

See also