Google Ads Spanish Search Campaign¶
Status: Live (published April 9) Project: Google Ads · Marketing
What this is¶
A dedicated Spanish-language Google Ads search campaign targeting Hispanic Kentuckians searching for personal injury legal help in Spanish. Built because the firm's existing English campaigns weren't capturing this audience effectively with translated ads alone — the Spanish audience searches with different intent patterns and responds to different ad copy.
Build + launch¶
- Spanish Search Campaign Build via Chrome: Ready to Publish (2026-04-09) — full campaign build via the Google Ads UI in Chrome (because the Ads API didn't cover everything needed), ready to publish
- Google Ads API Execution: Spanish Keywords, Competitor Negatives, Car Accidents Revival (2026-04-13) — follow-up API execution to add Spanish keywords programmatically, add competitor negatives, and revive the paused Car Accidents campaign
Sources¶
- Spanish Search Campaign Build via Chrome: Ready to Publish (2026-04-09)
- Google Ads API Execution: Spanish Keywords, Competitor Negatives, Car Accidents Revival (2026-04-13)