Monday SEO Pulse¶

Cadence: Weekly, Monday morning Duration: ~30 minutes Trigger: "Run the SEO Pulse" or "Monday SEO check" Deploys changes: No (produces report + action items)

Purpose¶

A weekly SEO health report that tracks rankings, Google Search Console performance, indexing issues, and follow-through on prior weeks' action items. The pulse is the firm's early-warning system for traffic problems and ranking opportunities.

Report Sections¶

1. GSC Performance (vs prior week)¶

Metric	This Week	Last Week	Delta
Clicks
Impressions
Average CTR
Average Position

2. Rank Changes on Tracked Keywords¶

Top movers (positive and negative) for the firm's target keywords: - "car accident lawyer louisville" - "truck accident attorney kentucky" - "personal injury lawyer louisville" - "motorcycle accident lawyer louisville" - [other tracked keywords]

3. New Coverage Issues¶

New 404 errors in GSC
New "Crawled, not indexed" pages
New "Discovered, not indexed" pages
Pages dropped from index
Redirect issues (chains, loops)

4. Resolved Issues (from prior week's action items)¶

Check off items from last week's pulse that have been addressed.

5. Top Winners and Losers¶

Pages with biggest traffic gains and losses week-over-week. Flag any page that lost >20% traffic for investigation.

6. This Week's Action Items¶

Prioritized list of SEO tasks based on the data: - Fix any new 404s - Submit new pages for indexing - Optimize pages with high impressions but low CTR - Address any coverage issues

Data Sources¶

Source	What it provides
Google Search Console API	Clicks, impressions, CTR, position, coverage
RankMath (WordPress)	On-page SEO scores, schema status
Sitemap	Page inventory, last modified dates
Google Analytics / GA4	Organic traffic by page

Prior Pulses (for format reference)¶

Weekly SEO Pulse: 2026-03-22
Weekly SEO Pulse: 2026-04-02
SEO Pulse + GSC 404 Redirect Cleanup (April 5-9)
Weekly SEO Audit - April 13, 2026
SEO Audit + Largest Trucking Overhaul + FAQ Schema Batch (April 14)