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Tuesday Google Ads Weekly Review

Cadence: Weekly, Tuesday Duration: ~30 minutes Trigger: "Run the Ads weekly review" or "Tuesday Ads check" Deploys changes: No (produces report + strategic recommendations)

Purpose

A deeper strategic review of Google Ads performance that complements the daily War Room. The War Room handles tactical day-to-day changes. This weekly review steps back and looks at trends, strategy, and the bigger picture.

Report Sections

1. Week-over-Week Performance

Campaign Spend Impressions Clicks Conversions CPA CTR
Car Accidents
Brand Protection
Accidentes (Spanish)
Total

Compare to prior week and highlight significant changes.

2. Conversion Analysis

  • Which keywords drove conversions this week?
  • Phone calls vs form fills breakdown
  • Conversion rate by device
  • Conversion rate by time of day
  • Average time-to-conversion (click to call/form)

3. Spend Efficiency

  • Cost per conversion by campaign
  • Cost per conversion by ad group
  • Wasted spend (clicks on irrelevant terms that got through)
  • Budget utilization (% of daily budget spent)
  • Impression share trends

4. Negative Keywords Weekly Summary

Aggregate from daily War Room runs: - Total negatives added this week - Total negatives removed this week - Net change to negative list - Notable patterns (new spam categories, competitor terms)

  • Average QS across all active keywords
  • Keywords that improved/declined QS this week
  • Top QS improvement opportunities

6. Competitive Landscape

  • Auction insights: who are we competing against?
  • Impression share overlap with competitors
  • Any new competitors entering the auction

7. Strategic Recommendations

Based on the week's data: - Budget reallocation opportunities - New campaign ideas - Landing page improvements needed - Bidding strategy adjustments