SAIL Routine System

Structured routines that keep the firm's marketing, operations, and technology stack running. Each routine is a repeatable session spec that Claude can execute with minimal setup.

How to use

Open a Claude session and say:

"Run the Monday SEO Pulse" or "Let's do the morning briefing"

Claude reads the relevant routine spec, pulls the data it needs, and produces the expected output. For routines that propose changes (like the Google Ads War Room), nothing deploys without your Slack approval.

Daily

Routine	Time	Duration	Description
Morning Briefing	Start of day	~5 min	Status across all domains, follow-up queue, priorities
Google Ads War Room	Mid-morning	~20 min	8 specialist agents analyze and propose changes
Daily Content Piece	Afternoon	~30 min	One KY personal injury content article

Weekly

Day	Routine	Description
Monday	SEO Pulse	GSC data, rank changes, coverage issues, action items
Tuesday	Google Ads Weekly Review	Campaign performance, spend analysis, strategy
Wednesday	Litify Health Check	Employee dashboard, intake pipeline, SMS sync
Thursday	Website Technical Audit	Schema, sitemap, snippets, images, redirects
Friday	Follow-up Queue Triage	Process 10-15 oldest "Needs Follow-up" items

Monthly

Routine	Week	Description
Skill Library Audit	1st	Sync check, drift detection, retire stale skills
Google Ads Full Audit	2nd	Full negative list review, consolidation
Content Cannibalization Review	3rd	Thin/duplicate pages, draft cleanup
Litify Deep Dive	4th	Reports, packages, knowledge center, forms

Automated (no human trigger needed)

Routine	Cadence	Description
Wiki Structural Refresh	Daily 10:00 UTC	GitHub Action: Notion pull + wiki compile
Wiki Concept Enhancement	Weekly (Sunday)	GitHub Action: Claude writes new concept articles

Credentials

All routines load secrets from .credentials/vault.env. See .credentials/README.md for setup.