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Google Ads Daily Negatives Pipeline

Status: Active (running daily) Project: Google Ads

What this is

A daily workflow that pulls the previous day's search terms report from Google Ads, identifies terms that don't fit the firm's target audience, and adds them as negative keywords to campaigns — account level for clearly off-topic terms, ad group level for borderline cases.

The point is to stop wasting spend on irrelevant clicks (personal injury lawyers in other states, criminal cases, unrelated industries) while preserving reach on intent-matched queries.

Daily cadence

Runs most weekdays. Each session produces a Notion entry with: - The number of search terms reviewed - The number of negatives added (account / ad group) - Any notable patterns spotted (competitor terms, new spam patterns) - Campaigns touched

Variants

  • Standard daily — one-pass review of yesterday's search terms
  • Daily + Audit — standard run plus a spot-check of existing negative lists to catch drift
  • Expanded 3-pass (2026-04-14) — three passes with progressively broader thresholds to catch edge-case waste

A 6,247 Negative Keyword Audit on April 14, 2026 did a full review of the SAIL Car Accidents campaign's existing negatives, not just yesterday's additions. Found overlap with the new daily additions and consolidated them.

The Google Ads API Execution session on April 13 handled Spanish keyword additions, competitor negatives, and the Car Accidents campaign revival — these were bigger-scope changes than the daily negative pass handles.

Sources

See also