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Daily Content Piece

Cadence: Daily, afternoon Duration: ~30 minutes Trigger: "Run the daily content pipeline" or "Write today's content piece" Deploys changes: No (produces draft for WordPress publish)

Purpose

Research, write, and prepare one short-form content piece targeting a misunderstood or underserved topic in Kentucky personal injury law. Each piece drives organic traffic to the firm's practice area pages and establishes topical authority.

Content Format

Each daily piece follows this structure:

  1. Punchy headline framed as a myth or misconception
  2. "What most people think" vs "What's actually true" framing
  3. KRS citations where relevant (Kentucky-specific legal grounding)
  4. Internal links to the firm's practice area pages (car accidents, truck accidents, insurance claims, etc.)
  5. 300-600 words — short, focused, one question per piece

Voice Rules (mandatory)

  • No em dashes (use commas, periods, or parentheses)
  • No banned words: fair, justice, compassionate, advocate, expert, specialize, help you, guide you, promise, reasonable
  • Firm name is "Sam Aguiar Injury Lawyers"
  • Plain English, not legalese
  • KRS citations are fine but explain them in plain language
  • No superlatives without evidence

Topic Selection

Priority order for picking today's topic:

  1. GSC opportunities — queries with high impressions but low CTR (people are searching but we're not ranking well)
  2. Practice area gaps — topics the firm handles that don't have dedicated content yet
  3. Seasonal/news-driven — recent accidents, weather events, new KY legislation
  4. Common misconceptions — insurance myths, statute of limitations confusion, fault rules
  5. Competitor gap analysis — topics competitors rank for that we don't

Prior Daily Content Pieces (for reference)

  • Full Coverage Insurance Myth (April 10)
  • Kentucky Minimum Insurance Limits Outdated (April 10)
  • Property Damage: Own Insurance vs. At-Fault (April 10)
  • Rejecting UM Coverage Kentucky (April 13)

Expected Output

A WordPress-ready draft with: - Title / H1 - Meta description (155 chars max) - Body content (HTML or markdown) - Suggested URL slug - Target keyword - Internal link targets - Suggested FAQ schema questions (if applicable)