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Google Ads Engine Build

Status: Active (3 campaigns live, OAuth fixed, tracking recovered) Project: Google Ads · Marketing

What this is

The coordinated effort to rebuild the firm's Google Ads account structure — conversion tracking, campaign launches, negative keyword lists, bid strategy, developer-token design, and the underlying API auth. Separate from the daily operations work covered in Google Ads Daily Negatives Pipeline and Google Ads Ad Copy Review; this is the engine-level work.

Major sessions

GA4 Tracking Recovery + Google Ads Audit (Feb 23, 2026) — earliest session in this thread. Recovered broken GA4 tracking that was blocking attribution across the account.

Google Ads Account Cleanup: Conversion Tracking, Attribution Windows, Negative Keywords Log — full account cleanup pass.

Google Ads Campaign Launch: Full Build Session (2026-04-05) — full new campaign build.

Google Ads Launch: LPs, CSVs & Negative Keywords Complete (2026-04-07) — landing pages, bulk CSVs, and negatives finalized for launch.

Google Ads Deployment Completion: 3 Campaigns Live (PAUSED), QA Automation Deployed — 3 campaigns deployed live in a paused state pending final QA, with QA automation added to catch regressions.

SAIL Google Ads Deep Optimization: Bulk Negatives, Competitor List, Bid Strategy, Full Handoff (April 7-11) — the deep optimization pass: bulk negatives, competitor list, bid strategy changes, complete handoff doc.

Google Ads Conversion Goal Fix, OAuth Re-Auth, Developer Token Design Doc (2026-04-13) — fixed a conversion goal misconfig, re-authed OAuth, and drafted the developer token design doc for the custom MCP write tools (see MCP Server Landscape).

Google Ads MCP Write Tools: Build, Auth Fix, Repo Reorganization (2026-04-12) — built custom write tools on top of an existing Google Ads MCP, fixed auth issues, reorganized the repo.

Google Ads Weekly Performance - April 13, 2026 — first weekly performance report after the engine was live.

Sources

See also